Branding. Who Cares?

[Editors Note: This will be the first of an occasional series of blogs looking at marketing, planning and branding both on and off line from one of our writers, Kelvin Collins. Kelvin has spent many years leading marketing and brand management in financial services giants such as HSBC, The Co-operative and M&S Money. He now [...]

Branding. Who Cares? is a post from: Dave Naylor's SEO Blog.